Applied Traveller Intelligence for tactical marketers
Anticipating demand, outside the boxGauge unconstrained demand in near real time and monitor pickup trends for your destination, to get beyond your own historical information and other’s pricing when you market or promote your property.
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Monitoring, benchmarking destination performanceAccess traveller booking, arrivals and overnight information in real time for your destination, to monitor the impact of your marketing efforts, inbound or outbound events, or competitive environment on your performance.
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Standard & customized studies for retailers and othersTravellers are shoppers! Our pool of analysts will combine multiple bookings or spend datasets, including yours, to provide you actionable intelligence to define when and where to market, and anticipate shopping dates for your international customers.
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[29/04/2016] Impact of Events on Global Travel
[01/04/2016] Impact of Brussels Attacks on Flight Bookings The bomb attacks in Brussels have severely affected flight bookings to the Belgium capital. In the days following the attacks on 22 March, net bookings – new bookings minus cancellations - fell by 136% when compared with last year.
[25/03/2016] Flight bookings surge for Rio Olympics Flight bookings to Rio have risen dramatically for the Olympic games - up 322% on the same period last year, with the largest number of sports fans coming from the US and Argentina.
[15/03/2016] German Outbound Market Air Passenger Trends
[04/03/2016] Impact of Paris Attack Impact of Paris Attack On International Bookings and Arrivals into Europe With Focus on Top European City Destinations
[19/02/2016] Air Booking Situation for Zika Affected Areas Flight bookings to destinations hit by the Zika virus have been consistently slowing, following the US government’s travel warning and the World Health Organization’s declaration of a global health emergency.
[26/01/2016] Impact of Istanbul bombing on air traveller flows After Istanbul suffered terrorist attacks on Jan 12th, net bookings fell below previous year's volumes, affecting mainly the tourism segment.
[24/11/2015] Impact of November 13th attacks in Paris on air passenger bookings After November 13th, there have been dramatic drops in bookings to Paris. First reaction was last minute's cancellations for imminent travel, but although cancellations have reached previous levels, bookings are not growing at normal pace.
[05/10/2015] Update of Impact of Shanghai Stock Exchange Market in Outbound China Air Bookings The negative impact of plummeting SSE values is seen in year over year variations in outbound China air bookings.
[18/09/2015] Impact of new visa regulations on family travel to South Africa New visa requirements for children arriving in South Africa foster reductions in family flows.
[11/09/2015] Impact of Shanghai Stock Market Fall on Outbound International Air Bookings from China The fall of Shanghai Stock Market is aligned with shrinking growth of international air reservations outbound China.
[07/09/2015] Lagos is Back in Business Lagos suffered drops in international arrivals, impacted by Ebola crisis and terrorism threats during presidential elections. Numbers are now similar to last year's values, although still below 2013.
[27/08/2015] Bangkok bombings impact on international bookings to Thailand Latest events in Bangkok have produced deep drops in international bookings to Thailand
[21/07/2015] Terrorism Impact on Tunisia Air Traffic Flow Weekly booking pattern to Tunisia 2015 YTD; Forward looking arrivals into Tunisia until the end of 2015;
[20/07/2015] Update of Crisis Impact on International Bookings to Greece U.S.A. and Germany keep leading drops in bookings to Greece.
[09/07/2015] Impact of the Greek crisis Impact of the financial crisis in Greece on the traveler trends until 7th July 2015.
[01/07/2015] Earthquake Impact on Nepal Passenger Flow The aftermath of disaster has had an immediate impact in net bookings worldwide to Nepal.
[01/07/2015] MERS impact on South Korea 2015 July update Latest update on MERS impact on South Korea as of end of June 2015
[18/06/2015] MERS Impact on Singapore Summer flows to South Korea MERS Impact on Singapore Summer flows to South Korea
[10/06/2015] Impact of MERS in flows to South Korea South Korea MERS Outbreak in May 2015: Global Air Net Bookings Reactions with Greater China Focus
[22/05/2015] Booking situation for European cities. Summer 2015 For the coming three months covering May-August, major European cities are 3.7% up for Long Haul expected arrivals.
[13/05/2015] China Outbound Performance May2014-Apr2015 & 2015OTB Overview of China Outbound Performance for the moving year May 2014 - Apr 2015; Issued Bookings for traveling during May to Aug 2015
[04/05/2015] Impact of MWC in Barcelona 2015 MWC attracts more non-Spanish-speaking visitors to Barcelona. Strong growths were seen especially from Northeast Asian countries while USA and Canada continued their leading market share during the 2015 MWC period
[02/05/2015] Impact of Ramadan's End in Outbound Indonesia 2015 Ramadan's End effect on outbound flows from Muslim countries, focusing on Indonesia
[18/03/2015] The Russian outbound market in Crisis One-year retrospective and perspectives in 2015
[01/03/2015] Outbound Germany 2014 Analysis on Germany outbound to long haul destinations during 2014 and information on the book for next months.
[11/02/2015] Press release: Spanish Outbound Tourism Rebounds Forward looking, Spanish outbound bookings are up when compared to the same period in 2014.
[07/11/2014] China outbound to ASEAN during Golden Week 2014 Thailand groups more than half visitors from China to ASEAN during Oct 1-7, 2014, Golden Week National Holiday.
[30/07/2014] Ramadan's End impact on outbound Middle East Peak of outbound travel to occur before expected Eid al-Fitr day, as for previous year
[30/07/2014] Unrest impact on Israel tourism Unrest in the area shows deep impact in inbound Israel travel
[09/06/2014] Inbound USA and Florida from Brazil affected by World Cup While high season shifts to early June for both destinations, Florida shows more resilience to slower inbound arrivals during Jun - July 2014
[03/06/2014] Update - Impact of Coup on Thailand inbound tourism 9 days after coup d'etat in Thailand, Forwardkeys updates data for trends in bookings.
[29/05/2014] Impact of coup in Thailand Bookings from Long Haul showing more resilience than Asian source market.
[29/05/2014] Impact of coup on inbound travel to Thailand Bookings from Long Haul show more resilience to coup than Asian source markets.
[26/05/2014] Unrest in Vietnam leads to dramatic drops in Chinese bookings Bookings shrink following May 13th riots in Vietnam, despite remarkable former growth
[30/04/2014] At 90 days distance from FIFA World Cup, update on tourism trends in Brazil At 90 days from the World’s most important footbal competition, Spanish company Forward Data together with Pires & Associados in Brazil release the second study of air reservations to Brazil for arrivals during the FIFA World Cup period.
[01/04/2014] Fifa World Cup will shake Brazilian tourism At 120 days from Fifa World Cup in Brazil, Forward Data research unvail how it will affect Brazilian tourism.
[01/02/2014] ForwardKeys Coverage for selected European cities The information on air travel trends contained in this section has been provided by Forward Data SL leveraging exclusively ForwardKeys® database.
[07/01/2014] Detailed methodology for UNWTO Jan 2014 Barometer
[13/12/2013] Activity at Dallas airport impacted by winter storm Winter storm causing major flight cancellations in Dallas
[28/11/2013] Snapshot on international bookings after Haiyan Typhoon International bookings to Philippines have not decreased in the first week after Haiyan Typhoon. Nevertheless, drop in bookings from selected markets or specific leisure profiles suggest international leisure tourism would habe been impacted.
[04/11/2013] +2.1% international passengers in Jan-Oct 2013 International departures from Europe increased by 2,1% in Jan-Oct 2013 compared to previous year.
[17/09/2013] Perspectives for 2013 Singapore Grand prix Bookings issued as of 1st September 2013 show relevant 12,6% increase vs previus year booking situation
[05/08/2013] Jan-Jun 2013 European outbound performance International departures from European countries grew by 1% in first half of 2013
[05/08/2013] Jul-Dec 2013 European outbound performance European countries could register stronger performance as international source markets in second half of 2013
[26/07/2013] Turkey struggling to recover as international destination after June demonstrations International bookings to Turkey have dropped 17% since beginning of demonstrations. Trends show progressive recovery, but double digit growth seen before June seem far
[21/06/2013] International bookings to Turkey show 26% drop vs 2012 since begining of demonstrations Impact is specially relevant from 4th June onwards Despite drop has been softened in the last week, trends are still very negative
[19/06/2013] Domestic arrivals was the most affected segment during the Air Traffic Controllers strike in France Air Traffic Controllers strike affected specially to domestic arrivals, which dropped 34% vs previous year. International departures from France were also very impacted, while international arrivals suffered less
[19/06/2013] Bookings were also affected by the French Air Traffic Controllers strike Despite domestic arrivals were more heavily impacted than bookings, drop was also relevant for the latter.
[07/06/2013] International bookings to Turkey down 22% vs 2012 levels since beginning of demonstrations Impact of demonstrations on international bookings is evident from 1st June onwards. Decrease contrasts with constant positive trends experienced in the first five months of 2013
[05/06/2013] International air arrivals to Mexico up 8% in the first five months of 2013 International air arrivals have experienced a very positive trend from January to May 2013. Diversification seems to be behind the success, with secondary source markets driving up average growth
[21/05/2013] Impact of CY bailout on international bookings International bookings to Cyprus dropping 27% vs previous year after the bailout
[21/05/2013] Cyprus 2013 Summer period Negative outlook for international arrivals to Cyprus in the next months
[20/05/2013] Impact of bailout on Cyprus as tourist destination 16th march bailout has impacted on international bookings to Cyprus, which according to issued bookings could expect a noticeable drop in arrivals for 2013 summer season.
[09/05/2013] Saudi Arabian dynamic outbound market 65% of the air traffic passing by Saudi Arabia are international departures originated in the country. From 2010 there has been a drop in the volume of people using the country as hub
[09/05/2013] Abu Dhabi record growth driven by transits People transiting in Abu Dhabi account for majority of air traffic in the city, which shows similar share of inbound and outbound flows to those seen in Doha. 83% of the growth in air traffic seen from 2010 has been driven by transits
[08/05/2013] Dubai as busiest hub in Middle East Dubai is the busiest hub in Middle East, yet it also shows a relevant share of arrivals Growth in number of passengers transiting in the city over the last two years has outpaced the increase of inbound flows
[08/05/2013] Doha's high dependency on transits Vast majority of air traffic passing by Doha uses it as a hub, with very little share of inbound or outbound flows. People transiting in the country accounted 81% of the traffic growth seen from 2010
[07/05/2013] Air traffic in Middle East driven by transits Air traffic in Middle East is determined by people using the region as a hub; this segment was responsible of majority of the traffic growth seen from 2010. Second air traffic driver (both in relevance and performance) is the outbound market
[07/05/2013] Middle East: a concentrated market Three countries account for 67% of the total air traffic in the region seen in 2012. Over the last 2 years Abu Dhabi and Doha have registered the greatest growth, being the cities with higher dependency on transits among top Middle East hubs
[03/05/2013] Air international traffic in Middle East: Drivers and trends Air traffic in Middle East is determined by people using the region as a hub; this segment was responsible of majority of the traffic growth seen from 2010. Interestingly, Istambul is increasing its relevance as hub between Asia and Europe
[03/05/2013] Istanbul: A growing Hub Two of the top hubs in Middle East “extended region”1 are located in Arab Emirates. In the last two years Istanbul has registered the most dynamic growth of international transits among top regional hubs
[24/04/2013] Boston shows recovery as destination after the 15th April terrorist attacks Bookings to Boston registered a noticeable drop vs previous year over the last week Trends have been specially negative on the 19th and 20th April, yet they show recovery afterwards
[12/04/2013] San Diego 2013 summer campaign in jeopardy…has it missed the booking window? San Diego 2013 summer campaign has been delayed due to non resolved funding needs. However, it is still on time as 63% of 2012 summer arrivals were issued with less than 30 days of anticipation.
[22/03/2013] Hong Kong Sevens Press Release ForwardKeys and Amadeus partner for revealing impact of HOng Kong Rugby Sevens in travel from long haul markets to Hong Kong
[21/03/2013] Hong Kong Sevens as key to attracting tourists to the city Hong Kong Seven has proven to represent a relevant peak on arrivals from long haul source markets during last years. Bookings issued until 6th March 2013 are 0,2% higher than last year, which could be translated into equivalent growth of final arrivals
[04/03/2013] Traveller and spend German outbound trends ForwardKeys study shows that Germans travelling to Europe increased by 7,0% in 2012, but spent 4,1% less, highlighting that spending patterns is a key component to monitor the real impact of incoming travelers
[01/03/2013] German booking trends to USA ITB Berlin taking place when more than 20% of bookings from Germany to US are already issued
[28/02/2013] Expected arrivals to Florida and USA Trends from selected cities seem more positive for Florida than for USA as a whole, yet careful monitoring of the potential per source city would be advisable when allocating the funds for 2013 Brand Campaign
[27/02/2013] TED Conferences contributed to reduce Long Beach seasonality In Long Beach last editions, the weeks when TED Conferences took place registered in average 10% more arrivals than comparable low season weeks. Vancouver could also be softened if TED Conferences keep their positive impact
[26/02/2013] Dubai, the least “pure hub” among Middle East main airports Dubai validates its interest as destination by showing 34% of 2012 arrivals stayed at least one day in destination, compared to 13% for Qatar and 16% seen for Abu Dhabi.
[25/02/2013] Las Vegas CES Trade Show not a maximum for the year but a good boost during low season Despite air arrivals to Las Vegas do not reach a year maximum when the “Consumer Electronic Show” is taking place, it is a peak in the middle of the low season
[22/02/2013] Oscar 2013 Edition In the last edition, arrivals during the Oscar ceremony recovered the positive trend seen in previous years According to bookings issued as of 18th February, arrivals for 2013 edition could be in line with those seen last year
[21/02/2013] The Oscar ceremony, a privileged showcase for destination Los Angeles In the last 2 years, air arrivals to Los Angeles have not peaked in the weeks of the Oscar ceremony On the other hand, bookings benefit from the ceremony taking place in high booking season
[24/01/2013] The Spanish outbound market in 2012 -5.6% passengers in 2012; European destinations suffered the most
[24/01/2013] Press Release: A study reveals a 5.6% decrease in the Spanish Outbound Tourism in 2012 In preparation for FITUR 2013, the main travel trade fair in the Spanish market, tourism marketing group Interface Tourism has published a snapshot of Spanish outbound tourism in 2012 using data provided by Forwardkeys
[24/01/2013] Mercado Emisor Español en 2012 El turismo emisor español cayó un 5,6% en 2012; los destinos europeos los que más acusaron durante el pasado año el descenso en las reservas
[24/01/2013] Nota de Prensa: Según un estudio el turismo emisor español cayó un 5,6% en 2012 Interface Tourism publica una fotografía del sector emisor de viajes durante 2012 basada en datos proporcionados por la consultora especializada en estudios de turismo ForwardKeys.
[14/01/2013] Moscow and Zurich as most dynamic outbound European cities in 2012 London and Paris were the European cities with greatest volume of international departures; Among the top European source cities, Madrid was the one registering greatest drop vs 2011
[11/01/2013] International departures from European countries grew by 3% in 2012 Among top 10 source countries, Russia outlines as most growing outbound market with 23% increase vs 2011; Southern European countries would have registered the largest decrease on international departures
[09/01/2013] International departures grew by 4,5% in 2012 vs previous year Mature and long haul destinations registered the poorest growth vs 2011; Africa and Middle East showed the healthiest growth rates as they were recovering from 2011 weak performance
[14/12/2012] Expected future trends for NYC : International bookings to NYC growing more than domestics According to bookings issued as of 9th December 2012, greatest expected growth would come from international travellers Despite positive trend, NYC could decrease its importance as international destination vs other more growing national
[13/12/2012] Expected future trends for NYC: Increased bookings to NYC and competing destinations According to bookings issued as of 9th December 2012, NYC would recover from Sandy impact in the coming months Bookings are 4,5% above last year levels, beating national average but below growth seen to other competing destinations
[19/11/2012] 21% drop in international arrivals to Venice due to floods From 11th to 17th November, major floods in Venice caused 21% drop in international air arrivals vs 2011 levels. Severe rain has affected Venice by Sunday 11th November, impacting the otherwise growing flow of international visitors
[15/11/2012] Impact of Sandy Storm on Arrivals to NYC Impact of Sandy on NYC tourism: From 22nd October to 11th November, air arrivals have dropped 18% vs 2011 levels Expected arrivals until end of the year show slight recovery thanks to healthy booking trends for Christmas period
[30/10/2012] From 9th Sep to 27th Oct, bookings from Japan to China have dropped by 36% vs 2011 levels Diplomatic tension caused by sovereign dispute has impacted Japanese bookings to China from September onwards. Trend seem to be recovering, yet is still below 2011 levels
[26/10/2012] Main Long Haul source regions to Seoul in 2012 In the first nine months of 2012, general trends from main source regions are positive. However, drop seen from Oceania and slower than average growth from North America should be monitored
[25/10/2012] In 2012 Seoul has registered 9% growth in long haul air arrivals In the first nine months of 2012, long haul arrivals to Seoul have increased more than to other competing destinations. Being the largest city in South Korea, Seoul is the destination for majority of long haul travellers
[24/10/2012] Main Long Haul destinations within China in 2012 Shangai and Beijing are the most common destinations for long haul travellers, representing 70% of total arrivals in 2012. However, growth in the first nine months of 2012 is much larger for secondary destinations
[16/10/2012] Russia emerging as growing source market for China in 2012 Among the top 5 long haul source countries only USA is registering worse performance than in 2011. 33% increased arrivals from Russia confirms the potential of this market
[15/10/2012] China as growing Long Haul destination in 2012 Air arrivals from Long Haul source markets to China increased by 3,1% in the first nine months of 2012. Europe, the main source region, driving average growth
[09/10/2012] 2012 Inbound Trends to Germany Germany has increased its attractiveness for international visitors in a constant way during the first nine months of 2012, performing above the average for Western Europe
[09/10/2012] Impact of Euro crisis on European flows to NZ European arrivals to Oceania have experienced a drop vs 2011 levels in a constant trend seen during the last months.
[08/10/2012] 2012_Latest long haul trends to destination Seoul Latest long haul trends to destination Seoul
[28/09/2012] Maximizing ROI on marketing Campaign: When to allocate funds When deciding when to launch a marketing campaign booking seasonality is key, as promoting before peak booking season may optimize ROI. Booking patterns are specific for each source market, being different even among two cities of the same country
[27/09/2012] Assesing ROI on Marketing Campaign: Japan to USA After launching USA marketing campaign in Japan bookings to USA from this country have increased by 15% following outbound recovery trends after 2011 Fukushima incident. Other international destinations are however registering larger growth
[27/09/2012] Maximizing ROI on marketing Campaign: Where to allocate funds Despite Sao Paulo is the most important source city within Brazil for USA it is Rio de Janeiro and other secondary cities which are driving growth. When deciding where to place a marketing campaign trends should be taken into consideration
[26/09/2012] Assesing ROI on Marketing Campaign: Canada to USA After launching USA marketing campaign in Canada bookings to USA from this country have increased by 7% vs previous year, reverting from negative trend seen before May
[26/09/2012] Assesing ROI on Marketing Campaign: UK to USA After launching USA marketing campaign in UK bookings to USA from this country have decreased by 3% while all other international destinations decreased by 4%