Applied Traveller Intelligence for tactical marketers
Anticipating demand, outside the boxGauge unconstrained demand in near real time and monitor pickup trends for your destination, to get beyond your own historical information and other’s pricing when you market or promote your property.
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Monitoring, benchmarking destination performanceAccess traveller booking, arrivals and overnight information in real time for your destination, to monitor the impact of your marketing efforts, inbound or outbound events, or competitive environment on your performance.
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Standard & customized studies for retailers and othersTravellers are shoppers! Our pool of analysts will combine multiple bookings or spend datasets, including yours, to provide you actionable intelligence to define when and where to market, and anticipate shopping dates for your international customers.
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[07/11/2014] China outbound to ASEAN during Golden Week 2014 Thailand groups more than half visitors from China to ASEAN during Oct 1-7, 2014, Golden Week National Holiday.
[30/07/2014] Ramadan's End impact on outbound Middle East Peak of outbound travel to occur before expected Eid al-Fitr day, as for previous year
[30/07/2014] Unrest impact on Israel tourism Unrest in the area shows deep impact in inbound Israel travel
[09/06/2014] Inbound USA and Florida from Brazil affected by World Cup While high season shifts to early June for both destinations, Florida shows more resilience to slower inbound arrivals during Jun - July 2014
[03/06/2014] Update - Impact of Coup on Thailand inbound tourism 9 days after coup d'etat in Thailand, Forwardkeys updates data for trends in bookings.
[29/05/2014] Impact of coup in Thailand Bookings from Long Haul showing more resilience than Asian source market.
[29/05/2014] Impact of coup on inbound travel to Thailand Bookings from Long Haul show more resilience to coup than Asian source markets.
[26/05/2014] Unrest in Vietnam leads to dramatic drops in Chinese bookings Bookings shrink following May 13th riots in Vietnam, despite remarkable former growth
[30/04/2014] At 90 days distance from FIFA World Cup, update on tourism trends in Brazil At 90 days from the World’s most important footbal competition, Spanish company Forward Data together with Pires & Associados in Brazil release the second study of air reservations to Brazil for arrivals during the FIFA World Cup period.
[01/04/2014] Fifa World Cup will shake Brazilian tourism At 120 days from Fifa World Cup in Brazil, Forward Data research unvail how it will affect Brazilian tourism.
[01/02/2014] ForwardKeys Coverage for selected European cities The information on air travel trends contained in this section has been provided by Forward Data SL leveraging exclusively ForwardKeys® database.
[07/01/2014] Detailed methodology for UNWTO Jan 2014 Barometer
[13/12/2013] Activity at Dallas airport impacted by winter storm Winter storm causing major flight cancellations in Dallas
[28/11/2013] Snapshot on international bookings after Haiyan Typhoon International bookings to Philippines have not decreased in the first week after Haiyan Typhoon. Nevertheless, drop in bookings from selected markets or specific leisure profiles suggest international leisure tourism would habe been impacted.
[04/11/2013] +2.1% international passengers in Jan-Oct 2013 International departures from Europe increased by 2,1% in Jan-Oct 2013 compared to previous year.
[17/09/2013] Perspectives for 2013 Singapore Grand prix Bookings issued as of 1st September 2013 show relevant 12,6% increase vs previus year booking situation
[05/08/2013] Jan-Jun 2013 European outbound performance International departures from European countries grew by 1% in first half of 2013
[05/08/2013] Jul-Dec 2013 European outbound performance European countries could register stronger performance as international source markets in second half of 2013
[26/07/2013] Turkey struggling to recover as international destination after June demonstrations International bookings to Turkey have dropped 17% since beginning of demonstrations. Trends show progressive recovery, but double digit growth seen before June seem far
[21/06/2013] International bookings to Turkey show 26% drop vs 2012 since begining of demonstrations Impact is specially relevant from 4th June onwards Despite drop has been softened in the last week, trends are still very negative
[19/06/2013] Domestic arrivals was the most affected segment during the Air Traffic Controllers strike in France Air Traffic Controllers strike affected specially to domestic arrivals, which dropped 34% vs previous year. International departures from France were also very impacted, while international arrivals suffered less
[19/06/2013] Bookings were also affected by the French Air Traffic Controllers strike Despite domestic arrivals were more heavily impacted than bookings, drop was also relevant for the latter.
[07/06/2013] International bookings to Turkey down 22% vs 2012 levels since beginning of demonstrations Impact of demonstrations on international bookings is evident from 1st June onwards. Decrease contrasts with constant positive trends experienced in the first five months of 2013
[05/06/2013] International air arrivals to Mexico up 8% in the first five months of 2013 International air arrivals have experienced a very positive trend from January to May 2013. Diversification seems to be behind the success, with secondary source markets driving up average growth
[21/05/2013] Impact of CY bailout on international bookings International bookings to Cyprus dropping 27% vs previous year after the bailout
[21/05/2013] Cyprus 2013 Summer period Negative outlook for international arrivals to Cyprus in the next months
[20/05/2013] Impact of bailout on Cyprus as tourist destination 16th march bailout has impacted on international bookings to Cyprus, which according to issued bookings could expect a noticeable drop in arrivals for 2013 summer season.
[09/05/2013] Saudi Arabian dynamic outbound market 65% of the air traffic passing by Saudi Arabia are international departures originated in the country. From 2010 there has been a drop in the volume of people using the country as hub
[09/05/2013] Abu Dhabi record growth driven by transits People transiting in Abu Dhabi account for majority of air traffic in the city, which shows similar share of inbound and outbound flows to those seen in Doha. 83% of the growth in air traffic seen from 2010 has been driven by transits
[08/05/2013] Dubai as busiest hub in Middle East Dubai is the busiest hub in Middle East, yet it also shows a relevant share of arrivals Growth in number of passengers transiting in the city over the last two years has outpaced the increase of inbound flows
[08/05/2013] Doha's high dependency on transits Vast majority of air traffic passing by Doha uses it as a hub, with very little share of inbound or outbound flows. People transiting in the country accounted 81% of the traffic growth seen from 2010
[07/05/2013] Air traffic in Middle East driven by transits Air traffic in Middle East is determined by people using the region as a hub; this segment was responsible of majority of the traffic growth seen from 2010. Second air traffic driver (both in relevance and performance) is the outbound market
[07/05/2013] Middle East: a concentrated market Three countries account for 67% of the total air traffic in the region seen in 2012. Over the last 2 years Abu Dhabi and Doha have registered the greatest growth, being the cities with higher dependency on transits among top Middle East hubs
[03/05/2013] Air international traffic in Middle East: Drivers and trends Air traffic in Middle East is determined by people using the region as a hub; this segment was responsible of majority of the traffic growth seen from 2010. Interestingly, Istambul is increasing its relevance as hub between Asia and Europe
[03/05/2013] Istanbul: A growing Hub Two of the top hubs in Middle East “extended region”1 are located in Arab Emirates. In the last two years Istanbul has registered the most dynamic growth of international transits among top regional hubs
[24/04/2013] Boston shows recovery as destination after the 15th April terrorist attacks Bookings to Boston registered a noticeable drop vs previous year over the last week Trends have been specially negative on the 19th and 20th April, yet they show recovery afterwards
[12/04/2013] San Diego 2013 summer campaign in jeopardy…has it missed the booking window? San Diego 2013 summer campaign has been delayed due to non resolved funding needs. However, it is still on time as 63% of 2012 summer arrivals were issued with less than 30 days of anticipation.
[22/03/2013] Hong Kong Sevens Press Release ForwardKeys and Amadeus partner for revealing impact of HOng Kong Rugby Sevens in travel from long haul markets to Hong Kong
[21/03/2013] Hong Kong Sevens as key to attracting tourists to the city Hong Kong Seven has proven to represent a relevant peak on arrivals from long haul source markets during last years. Bookings issued until 6th March 2013 are 0,2% higher than last year, which could be translated into equivalent growth of final arrivals
[04/03/2013] Traveller and spend German outbound trends ForwardKeys study shows that Germans travelling to Europe increased by 7,0% in 2012, but spent 4,1% less, highlighting that spending patterns is a key component to monitor the real impact of incoming travelers
[01/03/2013] German booking trends to USA ITB Berlin taking place when more than 20% of bookings from Germany to US are already issued
[28/02/2013] Expected arrivals to Florida and USA Trends from selected cities seem more positive for Florida than for USA as a whole, yet careful monitoring of the potential per source city would be advisable when allocating the funds for 2013 Brand Campaign
[27/02/2013] TED Conferences contributed to reduce Long Beach seasonality In Long Beach last editions, the weeks when TED Conferences took place registered in average 10% more arrivals than comparable low season weeks. Vancouver could also be softened if TED Conferences keep their positive impact
[26/02/2013] Dubai, the least “pure hub” among Middle East main airports Dubai validates its interest as destination by showing 34% of 2012 arrivals stayed at least one day in destination, compared to 13% for Qatar and 16% seen for Abu Dhabi.
[25/02/2013] Las Vegas CES Trade Show not a maximum for the year but a good boost during low season Despite air arrivals to Las Vegas do not reach a year maximum when the “Consumer Electronic Show” is taking place, it is a peak in the middle of the low season
[22/02/2013] Oscar 2013 Edition In the last edition, arrivals during the Oscar ceremony recovered the positive trend seen in previous years According to bookings issued as of 18th February, arrivals for 2013 edition could be in line with those seen last year
[21/02/2013] The Oscar ceremony, a privileged showcase for destination Los Angeles In the last 2 years, air arrivals to Los Angeles have not peaked in the weeks of the Oscar ceremony On the other hand, bookings benefit from the ceremony taking place in high booking season
[24/01/2013] The Spanish outbound market in 2012 -5.6% passengers in 2012; European destinations suffered the most
[24/01/2013] Press Release: A study reveals a 5.6% decrease in the Spanish Outbound Tourism in 2012 In preparation for FITUR 2013, the main travel trade fair in the Spanish market, tourism marketing group Interface Tourism has published a snapshot of Spanish outbound tourism in 2012 using data provided by Forwardkeys
[24/01/2013] Mercado Emisor Español en 2012 El turismo emisor español cayó un 5,6% en 2012; los destinos europeos los que más acusaron durante el pasado año el descenso en las reservas
[24/01/2013] Nota de Prensa: Según un estudio el turismo emisor español cayó un 5,6% en 2012 Interface Tourism publica una fotografía del sector emisor de viajes durante 2012 basada en datos proporcionados por la consultora especializada en estudios de turismo ForwardKeys.
[14/01/2013] Moscow and Zurich as most dynamic outbound European cities in 2012 London and Paris were the European cities with greatest volume of international departures; Among the top European source cities, Madrid was the one registering greatest drop vs 2011
[11/01/2013] International departures from European countries grew by 3% in 2012 Among top 10 source countries, Russia outlines as most growing outbound market with 23% increase vs 2011; Southern European countries would have registered the largest decrease on international departures
[09/01/2013] International departures grew by 4,5% in 2012 vs previous year Mature and long haul destinations registered the poorest growth vs 2011; Africa and Middle East showed the healthiest growth rates as they were recovering from 2011 weak performance
[14/12/2012] Expected future trends for NYC : International bookings to NYC growing more than domestics According to bookings issued as of 9th December 2012, greatest expected growth would come from international travellers Despite positive trend, NYC could decrease its importance as international destination vs other more growing national
[13/12/2012] Expected future trends for NYC: Increased bookings to NYC and competing destinations According to bookings issued as of 9th December 2012, NYC would recover from Sandy impact in the coming months Bookings are 4,5% above last year levels, beating national average but below growth seen to other competing destinations
[19/11/2012] 21% drop in international arrivals to Venice due to floods From 11th to 17th November, major floods in Venice caused 21% drop in international air arrivals vs 2011 levels. Severe rain has affected Venice by Sunday 11th November, impacting the otherwise growing flow of international visitors
[15/11/2012] Impact of Sandy Storm on Arrivals to NYC Impact of Sandy on NYC tourism: From 22nd October to 11th November, air arrivals have dropped 18% vs 2011 levels Expected arrivals until end of the year show slight recovery thanks to healthy booking trends for Christmas period
[30/10/2012] From 9th Sep to 27th Oct, bookings from Japan to China have dropped by 36% vs 2011 levels Diplomatic tension caused by sovereign dispute has impacted Japanese bookings to China from September onwards. Trend seem to be recovering, yet is still below 2011 levels
[26/10/2012] Main Long Haul source regions to Seoul in 2012 In the first nine months of 2012, general trends from main source regions are positive. However, drop seen from Oceania and slower than average growth from North America should be monitored
[25/10/2012] In 2012 Seoul has registered 9% growth in long haul air arrivals In the first nine months of 2012, long haul arrivals to Seoul have increased more than to other competing destinations. Being the largest city in South Korea, Seoul is the destination for majority of long haul travellers
[24/10/2012] Main Long Haul destinations within China in 2012 Shangai and Beijing are the most common destinations for long haul travellers, representing 70% of total arrivals in 2012. However, growth in the first nine months of 2012 is much larger for secondary destinations
[16/10/2012] Russia emerging as growing source market for China in 2012 Among the top 5 long haul source countries only USA is registering worse performance than in 2011. 33% increased arrivals from Russia confirms the potential of this market
[15/10/2012] China as growing Long Haul destination in 2012 Air arrivals from Long Haul source markets to China increased by 3,1% in the first nine months of 2012. Europe, the main source region, driving average growth
[09/10/2012] 2012 Inbound Trends to Germany Germany has increased its attractiveness for international visitors in a constant way during the first nine months of 2012, performing above the average for Western Europe
[09/10/2012] Impact of Euro crisis on European flows to NZ European arrivals to Oceania have experienced a drop vs 2011 levels in a constant trend seen during the last months.
[08/10/2012] 2012_Latest long haul trends to destination Seoul Latest long haul trends to destination Seoul
[28/09/2012] Maximizing ROI on marketing Campaign: When to allocate funds When deciding when to launch a marketing campaign booking seasonality is key, as promoting before peak booking season may optimize ROI. Booking patterns are specific for each source market, being different even among two cities of the same country
[27/09/2012] Assesing ROI on Marketing Campaign: Japan to USA After launching USA marketing campaign in Japan bookings to USA from this country have increased by 15% following outbound recovery trends after 2011 Fukushima incident. Other international destinations are however registering larger growth
[27/09/2012] Maximizing ROI on marketing Campaign: Where to allocate funds Despite Sao Paulo is the most important source city within Brazil for USA it is Rio de Janeiro and other secondary cities which are driving growth. When deciding where to place a marketing campaign trends should be taken into consideration
[26/09/2012] Assesing ROI on Marketing Campaign: Canada to USA After launching USA marketing campaign in Canada bookings to USA from this country have increased by 7% vs previous year, reverting from negative trend seen before May
[26/09/2012] Assesing ROI on Marketing Campaign: UK to USA After launching USA marketing campaign in UK bookings to USA from this country have decreased by 3% while all other international destinations decreased by 4%
[19/09/2012] 2012 Formula 1 Singtel Singapore Grand Prix The report below outlines data and travel trends showing the potential impact of the Singtel Singapore Grand Prix on inbound travel to Singapore during the period 16th to 23rd September 2012 and equivalent dates for previous years.
[11/09/2012] The French are taking advantage of longer All Saintâs day holidays. Forward air bookings have increased by 9% compared to 2011 Bookings departing from France during Toussaint school holidays more dynamic than general trend Extended holidays could benefit specially long stays but highest growth is for departures staying 4 to 7 nights in destination
[03/09/2012] Impact of Hurricane Isaac and related power shortage on Bookings to New Orleands Bookings with any arrival date dropped 70% vs previous year from the declaration of the State of Emergency until the opening of the international airport . Positive booking trends seen before the episode still uncertain
[31/08/2012] New York and Las Vegas as most popular domestic destinations during Labour Day Bank Holidays As of 29th August, air bookings from USA show New York and Las Vegas as most benefited domestic destinations by Labour Day Bank Holidays. Orlando, Chicago and Washington losing importance vs comparable period
[31/08/2012] Mexico and United Kingdom as most popular international destinations during Labour Day Bank Holidays USA Air Bookings for Labour Day Bank Holidays benefit mostly long haul countries Europe and China gaining importance as international destinations vs comparable period
[29/08/2012] 64% of booked departures for USA Labour Holidays will stay in the country 64% of booked departures from USA for Labour Day Bank Holiday will stay in the country. As of 26th August, expected departures from USA for Labour Day Bank Holiday are 5% below 2011 levels despite international departures expected growth
[22/08/2012] International Bookings to Tunisia above pre crisis levels Tunisia seems to have recovered from the impact of 2011 political events showing year to date 14% increase vs 2010 levels. Growth has been most remarkable from April onwards
[02/08/2012] International bookings for Phuket's Christmas Period are 15% higher than last year Bookings until 1st August suggest Phuket could growth more than average Thailand. Last year 30% of international stays in Phuket during Christmas were issued during August and September, being key months for defining Christmas occupancy
[30/07/2012] South European countries as most growing summer destinations for German travellers International bookings for Aug-Sep are 9% higher than in 2011 as of 28th July Among the top destinations, South European countries as most benefited of this increase
[18/07/2012] Cook Islands as Booming destination for Australians In 2012 Australians not only have increased their departures to Cook Islands by almost 50% but they have also increased their average lenght of stay
[13/07/2012] Data Collection Made Simple (PATA COMPASS Magazine) Special Report on PATA Compass magazine: "Forwardkeys.com is pushing the boundaries of data collection in the travel business"
[12/07/2012] Poland saw global 21% increase of air arrivals during UEFA Euro 2012 From 3rd June to 1st July arrivals from Spain were 17% higher than last year Supporters of the Champion of the tournament arrived earlier than other countries, registering a rebound the day before the final
[04/07/2012] Long Haul Japan Inbound Trends First 12 months after the Tsunami and Nuclear crisis affected globally Long Haul Inbound Tourism with total 29% decrease vs previous year. Situation from March onwards shows Long Haul Tourism is recovering but is still below 2010 levels
[29/06/2012] Thailand recovery after 2011 floods Thailand returns to spectacular growth: 12% more international arrivals than last year from February onwards International arrivals were affected by 2011 floods mostly between Oct-Jan Average 12% growth in the last months suggests full recovery
[29/06/2012] Myanmar as Boosting Long Haul Destination Greater international exposure has enabled double digit growth from Long Haul source markets Suggested reforms on visa procedure could help consolidate positive trend
[13/06/2012] Tourism Trends for Mekong Subregion as Long Haul Destination Despite floods episode in 2011 Mekong Subregion is an increasingly popular destination for Long Haul Travellers, registering 12% growth vs last year in the last 12 months
[04/06/2012] Printemps Erable impact; Montreal registered in May 14% decrease of International Arrivals According to negative trend observed in International Air Arrivals in 2012, the image of Montreal could have been impacted by the Student Movement that started in February
[28/05/2012] London Olympics Update of Travel trends for London Summer Olympic Games 2012 at only 60 days before the Opening Ceremony
[28/05/2012] The USA keeps growing as international destination in 2012 International arrivals until August 2012 are expected to increase by 2% over last year After a strong first quarter, expected performance could be disappointing until August
[18/05/2012] Impact of Sep-Oct 2011 Episodes on bookings to Kenya The attacks on Westerners in Kenya last Sep-October has impacted heavily its European inbound flows. European bookings from October have decreased 16% vs last year; in the same period, the rest of Origin Markets has increased 7%
[17/05/2012] Good moment for rising airport charges? According to PATA, Indira Gandhi International Airport will increase airport charges by 346%, effective May15. Announced rise in taxes might come in a bad moment: Arrivals have dropped 8% in 2012 and bookings suggest arrivals will further drop
[01/05/2012] NYC Traveller Trend 2012 Report Sample of Traveller Trend 2012 Report for NYC
[25/04/2012] Mayotte Island 2011_44 days riots 44 days riots in Mayotte (Indian Ocean) - Short and mid-term impact on bookings and future arrivals in 2012
[01/03/2012] Forward Data SL joins forces with Amadeus to publish a study on London Olympics impact on travel With 150 days to go Amadeus and ForwardKeys reveal major growth in travel volumes during the London 2012 Olympics
[01/03/2012] 150 days to Olympic Games 2012: impact on Inbound travel Travel trends for London Summer Olympic Games 2012 150 days before the opening ceremony
[28/02/2012] 100 days to EURO 2012 - Impact on travel trends Air reservation pickup findings for Ukraine and Poland based UEFA EURO 2012 - 100 days before kick-off on June 8th
[04/12/2011] Thailand 2011 Floods: Impact on international air reservation Floods strongly impacting traveler trends to Thailand and Bankok - full recovery under way.