ForwardKeys for DMO's is a platform for destinations, tourism boards, Conventions and Visitors Bureau, or any entity that is mandated with the task of marketing and promoting a destination. ForwardKeys is a tool and source of data for DMOs to quantify and qualify travellers flying to their markets. Daily update and future travels visibility brings the freshness required by marketers to permanently close the loop with the market, and anticipate market trends.
ForwardKeys provides you with access to 3 years of information including current year, granting you with accurate and tangible information to support your marketing plans. This historical information can be filtered and segmented by origin, length of stay, channel (online or offline), or Class of service. You can also review this information per day, week or month.
Key to the mission of all DMOs is marketing and campaigns promoting the destination at the market of origin. But there is hardly anything more frustrating for marketers not to be in a position to monitor the impact of your communication efforts, and the return on your investments.
ForwardKeys allows destinations to monitor the impact on a market of origin or any promotional effort. For this, you can compare bookings issued from a selected destination or origin, and monitor the number of bookings compared to other periods of reference.
ForwardKeys collects daily all reservations made the day before across all GDS, and aggregates this information to the main database. By definition, this reservation information is mostly about travels scheduled in the future. That is how ForwardKeys offers tangible data about the future - we know how many people have made plans to travel to your destination any date in the future, and we can compare this to any date, such as same time previous years, at comparable day.
ForwardKeys arrival pickup menu allows monitoring pickup trends for any day, week or month in the past as well as in the future. You can compare this pickup to any alternative date or filter per travellers' origin. Our solution is also equipped to help you analyze those data and highlight the variance against other selected periods such as previous week, previous month, or previous year.