1/ Unleashing the power of traveller data for the whole industry.

Travel Industry report or study typically result from panels leveraging historical data from limited sets of providers, or medium and long term macro-economic observations released by institutional bodies. That is in fact radically contrasting with the reality of this industry, largely built on computer based transactions, generating daily huge quantities of data that were simply not yet available to marketers in a simple and easy manner. ForwardKeys aims as becoming a de facto reference for operational travel marketers.

Today, ForwardKeys grants marketers with immediate access to up to 3 billion historical Air reservations booked by over 150,000 online and off-line travel agencies worldwide against the leading GDS, combined with hour fresh data reflecting latest market trends.

2/ Anticipating market trends and making immediate decision to improve business.

Information available in ForwardKeys.com is accessing fresh data by the day, opening a brand new perspective on the way travel data are used. In today's world of constant movement, ForwardKeys.com allows travel marketers to visualize in quasi real time how markets and trends build up, and observe pickups for day, week or month. Even more, ForwardKeys.com allows marketers to be informed of future market trends, or put differently, to permanently "close the loop" with their market, giving them the amazing ability to react while it is still time to change the course of things and monitors those changes through the system.

ForwardKeys.com is Forward Data S.L.'s first deployment, and is dedicated to 2 segments of the travel industry:

• Hotels, and most specifically to hotel and hotel chains revenue managers, that can finally anticipate market pickup and market average occupancy to better quantify future demand, and optimize their revenue management strategy in adjusting sales conditions and rates to true market needs.
• Destination Management Organization and other tourism official organizations that can finally enjoy a tool to monitor permanently inbound and outbound travelling, compare their performance "in real time" with competing destinations, and monitor the impact of their marketing efforts.