ForwardKeys for DMO's is a platform for destinations, tourism boards, Conventions and Visitors Bureau, or any entity that is mandated with the task of marketing and promoting a destination. ForwardKeys is a tool and source of data for DMOs to quantify and qualify travellers flying to their destinations. Daily update and future travels visibility brings the freshness required by marketers to permanently close the loop with the market, and anticipate market trends.
ForwardKeys was developed with the idea in mind to provide destination marketers with the environment and the information they need to support and monitor their promotional efforts. Our research has shown that destination marketer have limited access to tangible market data, and too often rely on limited, historical, or static market information.
Introducing ForwardKeys, a Web based application granting destination marketers with:
Forward Keys for DMO is a subscriptions based product available to hotel chains and independent properties. It includes unlimited access to 4 years of historical Air reservation information as well as daily updated data. Forward Keys covers all the destinations worldwide where there is an airport.
ForwardKeys amazing source of valuable information is based on:
When a license is purchased, ForwardKeys support team grants customers with an account associated to the destination market. Part of the setup will require defining competing markets for benchmarking purposes.
Your market data as a destination results from the combination of the traffic related to you regional airports. For example, Paris ("PAR" in IATA terms) is the combination of Charles De Gaulle (CDG), Orly (ORY), Le Bourget (LBG), Beauvais (BVA).
Forward Keys product managers have created 4 menus to guide your steps through the application.
Your login and password will allow you to enter the ForwardKeys application, and the information you are looking for is just a couple of clicks away. Access to the information is and playful - no complex scripting, macros or statistic expertise required!