Forward Keys for DMO's

ForwardKeys for DMO's is a platform for destinations, tourism boards, Conventions and Visitors Bureau, or any entity that is mandated with the task of marketing and promoting a destination. ForwardKeys is a tool and source of data for DMOs to quantify and qualify travellers flying to their destinations. Daily update and future travels visibility brings the freshness required by marketers to permanently close the loop with the market, and anticipate market trends. 

Overview

The new platform for DMO's and CVB's.

ForwardKeys was developed with the idea in mind to provide destination marketers with the environment and the information they need to support and monitor their promotional efforts. Our research has shown that destination marketer have limited access to tangible market data, and too often rely on limited, historical, or static market information.

Introducing ForwardKeys, a Web based application granting destination marketers with:

• Reliable data about your market, based on factual ("tangible") information.
• "Real time" market data, refreshed every day - to monitor market trends why they happens.
• An operational tool connected to daily activity.
• Aplatform to aggregate existing content.

4 billions air transactions available through our Web based application

Forward Keys for DMO is a subscriptions based product available to hotel chains and independent properties. It includes unlimited access to 4 years of historical Air reservation information as well as daily updated data. Forward Keys covers all the destinations worldwide where there is an airport.

ForwardKeys amazing source of valuable information is based on:

• Over a billion of Air reservations made by travellers per year through 155,000 online and off-line travel agencies worldwide.
• Historical data up to 2008.
• Forward looking traffic information resulting from completed reservations for future travel. Up to 6 month in advance.
• ForwardKeys leverages passenger origin, passenger destination, length of stay, online/offline booking, class of service, etc... data to better understand, apprehend and anticipate on their market trends

When a license is purchased, ForwardKeys support team grants customers with an account associated to the destination market. Part of the setup will require defining competing markets for benchmarking purposes.

Your market data as a destination results from the combination of the traffic related to you regional airports. For example, Paris ("PAR" in IATA terms) is the combination of Charles De Gaulle (CDG), Orly (ORY), Le Bourget (LBG), Beauvais (BVA).

ForwardKeys navigation

Forward Keys product managers have created 4 menus to guide your steps through the application.

• The Dashboard menu offers immediate access to key information that we thought could have an impact on your decisions. That includes key days with most travellers at your destination compared to previous years, variation in demographics, etc... The Dashboard intends to draw your attention to specific dates, periods or other parameters of importance when you design your revenue management strategy.
• The Demand Analysis menu focuses on travellers' arrival, and tells you everything about demand building patterns the period of time of your choice - month, week or day for historical, current or future periods of time.
• The Occupancy analysis menu focuses on travellers' stay. That refers to the period when travellers have arrived at your destination, and have not left yet - for any period of time.
• The Tools & Info menus to access your event database, modify your profile, or ask questions to our support team.

Your login and password will allow you to enter the ForwardKeys application, and the information you are looking for is just a couple of clicks away. Access to the information is and playful - no complex scripting, macros or statistic expertise required!