ForwardKeys for Hotel is designed to help Revenue Managers and hotel marketers better understand and anticipate market demand and trends, allowing hotels to adjust commercial and pricing strategy ahead of competition to improve business performance.
ForwardKeys includes an event database that allows to either use third party even databases available on the market, or your own. Year after year, events bring a rhythm to your destination, and are indeed a key factor when it comes to defining your sales and rate policy for a period or another. We are not trying to define the impact of an even on destination traffic with this module, but rather to allow you to review market trends with some of these events in mind, since they may affect your own priorities.
Hotels with high ADR do adjust their commercial message and efforts, or their sales practices per incoming market. Geopolitics, currency exchange rate, wealth and growth have an impact on the performance of incoming markets. That is why it is interesting to quantify in "real time" travellers patterns. For example, ForwardKeys allows to monitor the number of North American travellers flying to Paris in Business class for any day, week or month, and compare it to any other period.